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I have always believed that each business, large or small, should have the ability to shape how it is perceived online. Building a brand today means being seen, reliable and found online. Even so, many entrepreneurs and professionals that I know trapped in a waiting game. They may be waiting for a journalist to respond, so that some buzzing to materialize or simply to make the permission visible.
DIY Public Public Relations in a DIY style to begin to push us to start taking action in place.
It’s not about cutting corners or doing it at a low price. It is about building your presence in the media from day one and recovering control in paid, won, shared and own channels, which is more important now than ever.
When a search on Google can shape its credibility, its message should not be left to chance. Today, almost all employers (98%) use search engines and social networks to examine possible candidates, and 82% of Americans believe that skills are more influential when their founders or executives have a strong personal brand.
Related: Dominate public relations: a complete guide to boost the reputation of your brand
Content marketing as DIY PR strategy
I cannot tell how many experts, founders or consultants with whom I have spoken that they feel trapped because they are excellent in what they do, but almost nobody knows. They are buried from mouth to mouth, covered by the noise of social networks or are simply not sure where to start.
Content marketing is the answer to which I still return. Not because it is fashionable but because it works. The options are broad: blog posts, podcasts, videos and publications of thought leadership on LinkedIn, newsletters, press releases in media and collaborator articles in magazines. Publishing useful content based on experience offers people a reason to notice, trust you and remember.
When he writes about what he knows, he positions himself as someone who succeeds. Do that consistently, and you go from “one of many” to “the one who thinks.” You do not need to be noisy, only present in the right places, saying the right things, a piece of content at the same time.
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Sponsoring and brand content benefits
The traditional PR can be slow and uncertain. Parts, you expect and expect an answer that never arrives. Meanwhile, it has a launch, a change in your business or a key message that must be heard now.
Publishing articles on confidence media platforms allows you to reach new audiences and increase knowledge of the brand faster, while the benefits are deeper. In practical terms: the 2023 press plate content reference report They discovered that readers pass an average or 42 seconds related to written brand content, which is significantly higher than the 2.5 -second care memory threshold that they spend with a banner ad.
When their name appears in a reliable media, people begin to take note. You present yourself stronger in the search, and the story that people find is the one you wrote.
You decide what to say and when to say it. Especially moments sensitive to time, I discovered that the publication cuts the noise directly. Instead of waiting for the week that a launch lands, I can get something live and work for me at the end of the day.
The brand content allows you to take control of its history and achieve measurable results: reach the correct audience at the right time, greater traffic of the website, a better classification and a level of exposure to the product and brand that is difficult to build in any way.
Related: How payments can increase the value of your brand
Examples of the real life of the success of DIY PR
In our own experience, investing in a sponsored article about Reuters played a key role in amplification of the duration of visibility, the launch of a new platform. At that critical moment, we needed to reach a broader audience and position our strategic movement in a current and high and high authority. The article served for that effective purpose, which demonstrates how a well -placed piece of slope can exceed the slowest way to build new relationships with the media, especially when time and public exposure are essential.
Another case is Dalmo Cirne, an emerging author with whom we have bone working. He liver content marketing to strategically build your personal brand, traditional Goeyond publication methods to market your books. This approach led to an increase in website traffic and participation in social networks. In addition, he gained greater visibility within the literary community through the characteristics of the media, which finally resulted in a better sale of books and more opportunities to speak.
We also worked with Smaily, a email marketing platform based in Estonia, which was exploring ways to expand to new markets such as Latvia and Lithuania. When executing a consistent public relations campaign focused on localized payments of payments, Saily significantly increased the knowledge of the brand in both countries. As the campaign expanded from one to several publications by country, the opinions of the articles increased from 800 to around 5,000 per month, and both regions quickly became the main sources of the new client accounts.
These stories show how DIY PR through content marketing can deliver results when they are supported by a clear strategy.
Steps to implement a DIY PR strategy
The first thing to ask is: “Why do you want to be known?”
If you are not sure, you cannot create content to stay. That is the place to start: clarify the message you want people to remember when they find their name or brand.
Once you have defined that, the next step is to start creating content, but not point to perfection or a sales argument. Fact is better than perfect, and perfectionism can kill the impulse. Point to useful. Share stories, ideas and lessons learned.
Now, consider where your audience passes. Maybe it is LinkedIn, an industry blog, a trusted commercial website, or all of the above. Go where they are already paying attention and begin to appear there with something real to say.
Finally, make sure it looks. This is where content marketing platforms can help. These platforms allow you to distribute your articles to the media of trust without the delays and the Guard of Traditional Public Relations. Publishing through the right points of sale and channels can open doors for better visibility and credibility.
It’s not about turning viral. It is about being seen by appropriate people again and again.
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Take the first steps in DIY PR
DIY PR through content marketing is not a long -term strategy. It is how you stay visible, relevant and credible in a world where attention is limited and trust is obtained over time. You won the construction leadership in one day, but you will be surprised at what a well -located article can do.
He needs a presence, a voice that appears when people seek it, seek their name or investigate their business. That is what content marketing can give it. According to him Content Marketing Institute73% or Marketing B2B specialists say content marketing has helped create brand awareness, while 52% reports greater loyalty among existing customers and customers.
So, start right now to create content that makes people notice it. Take the lead. He has his message. Appear where.
