Mesho Electronic Commerce Commander has reached an execution rate of gross merchandise (GMV) or $ 6.2 billion for fiscal year 2015 and in command of a 37 percent participation in the volume of the Electronic Commerce order of India, according to a report by the CLSA brokerage firm.
With 4.9 million daily orders and 180 million monthly active users (MAUS), the platform now leads in the volume and user participation metrics, even when it follows Flipkart and Amazon in GMV due to its low average order value or ₹ 315.
CLSA expects Mesho to expand its participation in the Indian electronic trade market of 8.5 percent to 10 percent in the next six years, in a strong traction in the cities of level 2 and 3, a model of capital of capital and a strong approach to affordability.
The report obtains the GMV and the monthly income to grow at an annual growth rate (CAGR) compound (CAGR) in 26 percent in the next six years, driven by undoing the penetration of electronic commerce penetration in non -metro markets. The market share of the Electronic Commerce GMV platform stood at 8.5 percent in fiscal year 2014 and is expected to cross 10 percent for fiscal year30.
What distinguishes Meesho is its zero commission market model, which is based on monetizing logistics and advertising income. Logistics Arm Valmo optimizes compliance costs in a current way to ₹ 60-65 at the request, through a bidding model with active light on delivery legs. This structure allows Mesho to maintain a contribution margin or ₹ 17-20 by order with higher customers costs.
The fashion variety directed by the platform is gradually changing, with growing contributions of categories such as home decoration, kitchen and personal care. While 63 percent or orders came from clothing in 3qfy21, that participation fell to 35 percent in 3qfy25, reflecting the diversification of categories.
In particular, Mesho has been a positive cash flow for five consecutive quarters, generating approximately $ 118 million between 2qfy24 and 2qfy25.
The report emphasizes that the success of Mesho reflects the global increase in platforms valued such as Peanutodou, Shopee and Mercadolibre, all of which have exceeded traditional electronic commerce models both in GMV and in income growth.
As the penetration of electronic commerce in India remains in just 9 percent of the total retail sale, compared to 41 percent in the US. UU. And 53 percent in China analysts, see a wide head space for the head for value platforms as a mesho to expand Furt Furt.
Posted on April 25, 2025
