Kate Wall will become the UK and Ireland’s marketing director, KFC has announced.
Wall has been employed by the company for nearly five years; most recently, he served as director of strategy and innovation. Prior to assuming her current position in 2021, she joined KFC UK and Ireland in 2019 as the company’s head of advertising and retail.
She will begin her new position on December 1st and report to Monica Pool, the chief marketing officer who was recently appointed. Pool rejoined Yum! this autumn after almost three years at Taco Bell, another of its brands, taking Jack Hinchcliffe’s place, who departed to join its The Habit Burger chain in the US in February.
Richard Hall, who departed in September, is replaced by Wall.
Wall has worked to revitalize KFC’s value proposition during her time there. She has contributed to the creation of a three-year innovation pipeline centered on both products and propositions in her current position.Wall held various positions at Mondelēz International before joining KFC in 2019. Among them was a pivotal role in the rebranding of Cadbury Dairy Milk.
Regarding the appointment, Pool states: “Kate’s advancement to the position of marketing director is evidence of her genuine leadership and capacity to inspire groups with her contagious enthusiasm and outstanding business sense. With Kate pushing the envelope and creating experiences never seen before, our marketing team is eager for this new chapter that will not only connect but also enthrall our customers like never before.
The KFC brand has received recognition for its management and brand building in recent years. It was named Marketing Week’s Brand of the Year in 2021, and managing director Meghan Farren, who previously described the brand as the “fading old man,” said that the brand had undergone a turnaround in the UK and Ireland.
“I am deeply passionate about this brand and am excited to push this amazing business forward,” Wall states. “By driving relevance, building on our successes, and bringing new experiences to our loyal fans and new customers alike, we can ensure that KFC is rooted at the heart of British and Irish culture.”
